My Roles:
ANALYSIS OF THE EXISTING BRAND
• New Concept
• Naming (PayWay)
• New Signature (Copy-writing)
• Readability of the logo on small screens
• Responsiveness / scaling
• Colors
• Typography
• Overall equilibrium
ANALYSIS OF THE EXISTING BRAND
• New Concept
• Naming (PayWay)
• New Signature (Copy-writing)
• Readability of the logo on small screens
• Responsiveness / scaling
• Colors
• Typography
• Overall equilibrium
ON THE USABILITY OF THE APP
• Screens got bigger, but the fingers didn’t
• Comfortable and Easy to use
• Fast Process with less interactions as possible
• Transaction done under 30 sec
• Screens got bigger, but the fingers didn’t
• Comfortable and Easy to use
• Fast Process with less interactions as possible
• Transaction done under 30 sec
ON THE USER INTERFACE
• All the designs presented
• Iconography
• Color Palette
• Typography
• All the designs presented
• Iconography
• Color Palette
• Typography
