Hello!

Fifteen years ago I started designing for humans. Now I am learning to design for humans and machines at the same time, and it turns out that is a completely different problem. I have spent my career in the environments where design has to perform. Regulated fintech, complex B2B systems, mobile products at scale, AI features that users have to trust before they can understand. These are my latest case studies.

Hole19 - Otto AI Golf Coach
2026
Soldo Onboarding
2026
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